Uros Bonsek has worked in the public and non-governmental sectors and the industry as an idea maker, and communication and branding strategist for 15 years. He believes that the future of healthcare lies in leveraging the power of digital technologies to exchange and use health data for achieving seamless care coordination and constant innovation to ensure the best possible healthcare coverage for all. He is a strong defender of the opinion that good marketing is first about the story and content, then about the analytics.